The right frequency isn't "as much as possible" but "as consistently as possible".
Our recommendation
- 3 to 4 feed posts per week (carousels and Reels)
- Stories every day to stay visible
- At least 2 Reels per week: the format that reaches new audiences
Quality over quantity
Useful, beautiful, well-written content beats three improvised posts. Prepare a monthly editorial calendar and keep a consistent visual identity.
Measure, then adjust
Watch reach, saves and incoming messages. They are the best indicators of your audience's real interest.