In short: in Morocco, WhatsApp is often the first sales channel. With the free WhatsApp Business app you can show a professional profile, a product catalogue, automatic messages and labels to track every customer. Allow about an hour to set it all up.
WhatsApp or WhatsApp Business: what's the difference?
| WhatsApp Business | ||
|---|---|---|
| Business profile (address, hours, website) | — | ✓ |
| Product / service catalogue | — | ✓ |
| Greeting and away messages | — | ✓ |
| Quick replies | — | ✓ |
| Labels (new customer, paid…) | — | ✓ |
| Price | Free | Free |
For high volumes (several agents, chatbot, permitted bulk messaging) there is the WhatsApp Business API, which is paid and set up through a provider.
The 7 essential settings
- A complete profile: logo, clear description, address, hours, link to your website.
- The catalogue: your products or services with photo, price and description. Customers choose without waiting.
- Greeting message: "Hello and thanks for your message! Tell us what you need and we'll get back to you shortly."
- Away message: outside business hours, say when you'll reply.
- Quick replies: prices, address, delivery times, payment methods. Type "/" to insert them.
- Labels: New customer, Quote sent, Paid, Follow up. You'll never lose a conversation again.
- The direct link:
wa.me/212XXXXXXXXXwith a pre-filled message, on your website, Instagram and business cards, or as a QR code on printed materials.
Best practices that sell
- Reply fast, even just to say "I'm checking and will get back to you".
- Send a written summary: product, price, lead time, payment method. It prevents misunderstandings.
- Don't spam: only send promotions to customers who agreed. Reports can get your number blocked.
- Use Status like stories: new arrivals, behind the scenes, customer reviews.
- Ask for a Google review after each successful sale, with the direct link.
Connect WhatsApp to your website
On your website, every "Order" button can open WhatsApp with a pre-filled message: the chosen service, the customer's name, their request. The customer just taps "Send". We build this into all our websites, and it's what you're using on this very site.
Need help setting up WhatsApp Business or designing your catalogue visuals? Message us.