· 2 min read
Communication plan: the 6-step method (with template)
Goals, audiences, messages, channels, calendar, measurement: build a simple, realistic plan, even on a small budget.
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Marketing & communication tips
Local SEO, social media, branding, websites: practical tips for Moroccan businesses.
· 2 min read
Product photo shoot: how to prepare for a successful session
Shot list, product prep, image styles and formats: the checklist for photos that sell on your website and Instagram.
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WhatsApp Business: the guide to selling more as a Moroccan SME
Profile, catalogue, automatic messages, labels, direct link: set it all up in an hour and stop losing customers.
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Restaurant in Marrakech: 12 Instagram content ideas that fill tables
Behind the scenes, signature dishes, team, guests: ideas ready to film on a smartphone, and how often to post.
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Riad or hotel in Marrakech: how to increase direct bookings
Fewer commissions, closer guest relationships: 8 concrete levers so travellers book with you rather than through platforms.
Read article· 3 min read
Meta Ads or Google Ads: which is right for a business in Morocco?
Existing demand or demand to create: the simple test to pick your ad platform and start well on a small budget.
Read article· 3 min read
How to get recommended by ChatGPT, Gemini and Perplexity
Your customers now ask AI assistants for advice. Here is how to make sure your business gets cited and recommended.
Read article· 2 min read
Professional logo design: steps, timeline and cost
From brief to final files: how a logo is created, how long it takes and what you should receive at the end.
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How much does a social media manager cost in Marrakech?
Freelancer, agency or employee: monthly rates, what is included and how to pick the right package for your business.
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