In short: on Instagram, a restaurant sells an experience, not just a dish. Mix signature dishes, behind-the-scenes, team and atmosphere, favour short vertical Reels, and post regularly, ideally 3 to 4 times a week. Here are 12 ideas ready to film.
The food
- Your signature dish in slow motion: the tagine lid lifted, the sauce poured, the cheese pull. 5 to 8 seconds is enough.
- From kitchen to table: one continuous shot following the plate to the guest.
- Dish of the day as a story every morning, with the price. Simple and very effective with regulars.
- "What do you get for…?": show what a set budget buys (lunch menu, dinner for two). Prices reassure.
Behind the scenes
- The morning market: the chef choosing vegetables, spices from the souk. Authenticity is your best selling point.
- Preparation: homemade bread, pastry, knife work. Precise gestures fascinate.
- Opening time: tables being set, morning light, service getting started.
The people
- Introduce the team: the chef, the waiter everyone knows. Guests come back for the faces too.
- Guest reactions (with their consent): the first bite, a birthday, a proposal.
- Reviews: turn a great Google review into a visual and thank the guest.
The atmosphere
- Before / after sunset on the terrace: the content that makes people book.
- Events: music nights, big matches, Ramadan menu, end-of-year celebrations. Announce a week ahead, then remind the day before.
Smartphone filming tips
- Shoot in natural light, near a window or on the terrace.
- Always vertical (9:16).
- Add subtitles: many people watch without sound.
- Write captions in French and Arabic, with the neighbourhood (#Gueliz, #Medina) and a call to action: "Book on WhatsApp".
Turn views into bookings
Put a booking or WhatsApp link in your bio, enable Instagram's "Reserve" button, and make sure your Google Maps listing shows the same photos and hours.
No time to do it all? We handle your social media and food photography and video. Message us.