In short: a professional logo is created in 5 steps (brief, research, proposals, revisions, delivery) and usually takes 1 to 3 weeks. With us, a logo costs 2,500 MAD and a full visual identity with brand guidelines 6,500 MAD.
Logo or visual identity: what's the difference?
The logo is your brand's symbol. The visual identity is the whole system around it: colours, typefaces, variations, usage rules, business cards, social media templates. A logo alone is enough to start; a full identity guarantees a consistent image everywhere, from your shop sign to Instagram.
| Essential Logo | Full Identity | |
|---|---|---|
| Logo proposals | 2 | Logo + variations |
| Revisions | 2 rounds | 2 rounds |
| Brand guidelines | — | 20 pages |
| Stationery & social media kit | — | ✓ |
| Price | 2,500 MAD | 6,500 MAD |
The 5 steps of logo design
- The brief: your business, customers, values, competitors, the styles you like… or hate.
- Research: sector analysis and creative directions, to be recognisable and unlike anyone else.
- Proposals: several directions shown in context (sign, packaging, Instagram profile).
- Revisions: we refine the chosen direction: colours, weights, legibility at small sizes.
- Delivery: final files and a usage guide.
Which files should you receive?
- SVG or AI (vector): essential for large-format printing and signage.
- PNG with transparent background: for web and social media.
- PDF: for the printer.
- Colour, black-and-white and compact (icon) versions.
If a provider refuses to hand over the source files, change provider: your logo must belong to you.
Mistakes to avoid
- Too much detail: a good logo stays legible at 32 pixels on a phone screen.
- Following a trend: a logo should last 10 years, not one season.
- Forgetting Arabic: if you communicate in Morocco, plan a balanced bilingual version from the start.
- Choosing alone, too fast: show the proposals to a few customers before deciding.
How long should you plan?
About 1 week for a simple logo with quick feedback, and 2 to 3 weeks for a full identity. The longest part is often decision-making: prepare your ideas before the first meeting.
See our branding & visual identity offer or start your project on WhatsApp.