When a tourist or resident searches for "restaurant Gueliz" or "communication agency Marrakech", Google first shows the businesses that are best optimised locally. Here are 7 concrete actions.
1. Complete your Google Business Profile
Exact address, opening hours, categories, recent photos and a WhatsApp link: a complete profile builds trust and ranks higher.
2. Collect genuine reviews
Ask every satisfied customer for a review and reply to each one, positive or negative.
3. Target local keywords
Include your neighbourhood and city in titles, descriptions and content.
4. Keep your NAP consistent
Your name, address and phone must be identical everywhere: website, directories, social media.
5. A fast, mobile site
More than 80% of local searches happen on smartphones. A slow site loses customers.
6. Publish content in several languages
French, Arabic and English: in Marrakech, that means three times the visibility.
7. Add structured data
LocalBusiness markup helps Google understand who you are and where you are.
Need help? Our team offers a free local SEO audit of your business.